The widespread circulation of counterfeit clothing has become a serious challenge for fashion brands in Indonesia. In many cases, counterfeiting does not happen far from the production process itself. It often originates from the same garment factories where brands legitimately manufacture their products.
These practices take many forms: selling excess production, reusing design patterns without permission, or distributing rejected items into the market. To address these risks, GoValid introduces an Anti-Counterfeit solution using QR-code-based product verification.
The Real Challenge: Why Counterfeit Clothing Is Hard to Control
Clothing is one of the easiest products to counterfeit. Designs can be copied from photos or physical samples, production does not require advanced technology, and raw materials are widely available. Counterfeiters often use cheaper fabrics to reduce costs while maintaining a similar appearance.
Unlike home-based food businesses, clothing production requires industrial equipment such as sewing machines, overlock machines, and fabric cutters. As a result, most brands rely on external garment factories.
This is where misuse can occur. When brands entrust production to third parties, there is always a risk of stock leakage or design theft. For example, leftover fabric that should be discarded may be collected and re-sewn into “high-grade counterfeit” products that closely resemble the originals.
How GoValid Anti-Counterfeit Prevents Counterfeit Products
Counterfeit clothing spreads primarily due to weak control and poor product authentication. Below are key ways GoValid helps fashion brands protect their products:
1. Eliminating Illegal Overproduction
Brands may order 1,000 pieces, but a factory could secretly produce 1,200 pieces using the same materials and quality. The extra 200 items are then sold on the grey market as “original but cheaper” products.
GoValid’s solution:
Brands generate exactly 1,000 unique QR codes in GoValid within minutes and attach one code to each product. Scan limits can be configured, making the codes non-reusable and non-duplicable.
Even if extra garments are produced with identical materials, they will not have valid QR codes. When consumers scan them, they receive a warning indicating that the product is not authentic.
2. Preventing the Sale of Rejected (QC-Failed) Items
Rejected garments that fail quality control are often not destroyed. Instead, they are quietly sold, damaging the brand’s reputation when customers receive low-quality products.
GoValid’s solution:
QR codes are applied only to items that pass Quality Control. Any rejected items circulating in the market will lack a valid digital identity. If customers complain, brands can simply ask them to scan the QR code to verify authenticity.
3. Detecting Mass QR Code Duplication
Once counterfeiters know a brand uses QR codes, they may attempt to copy a single valid code and print it on thousands of fake products.
GoValid’s solution:
When a unique QR code is scanned repeatedly beyond normal limits, the system automatically flags it as suspicious. Brand owners can immediately deactivate the code and see where it was first scanned, helping identify the source of counterfeiting.
4. Tracking Where Counterfeit Products Circulate
Many fashion brands only realise their products are being counterfeited when similar items flood the market but sales do not increase.
GoValid’s solution:
GoValid provides analytics, not just QR codes. Brands can monitor how many codes are printed, how many are scanned, and where scans occur geographically. If a single code is scanned repeatedly in one city, it strongly indicates counterfeit distribution in that area.
5. Buyer-Driven Reporting Feature
This feature turns customers into active participants in brand protection.
GoValid’s solution:
When a scan result indicates a counterfeit warning, buyers can submit reports by uploading product photos, store photos, and even payment proof. This effectively creates a nationwide intelligence network powered by real customers.
Do Not Let Counterfeit Products Steal Your Revenue
Counterfeit clothing should not be tolerated. It damages brand reputation, erodes consumer trust, and directly impacts revenue. With GoValid’s Anti-Counterfeit features, brands gain a reliable product authentication system, early counterfeit detection, and actionable insights when QR codes are misused or duplicated.
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