How C-TRACE GoValid Helps Coffee Farmers Access Global Markets through Traceability

Today, consumers are becoming increasingly selective when purchasing products. They look for organic, sustainable, or ethically produced goods. However, verbal claims alone are no longer sufficient to convince them. Consumers want tangible proof—such as photos or GPS coordinates showing where a product was harvested or produced. To address this growing demand for transparency, C-TRACE by GoValid offers a practical solution.

C-TRACE is a product history recording system that enables brands to document and display the full journey of their products transparently. From the consumer’s perspective, this allows them to see production processes, farm GPS coordinates, and even product certifications. Let us explore what C-TRACE GoValid is and why it is valuable for brands.

What Is C-TRACE in GoValid?

C-TRACE (Community Traceability) is a QR-code-based, community-driven product traceability system. Rather than relying on a single company, data recording involves all parties participating in the production process.

The system documents product journeys step by step—from harvesting and production to quality control and final delivery. Data at each stage is entered by the responsible actors. For example, farmers record harvest data, while factory supervisors document processing activities.

Each stage is reinforced with supporting evidence such as photos, GPS locations, and timestamps, ensuring that the data is authentic and tamper-resistant. Once all information is recorded, the system generates a unique QR code. When consumers scan it, they can view the complete story behind the product.

In simple terms, C-TRACE transforms a product’s story into verifiable digital evidence.

How C-TRACE GoValid Works

Cara kerja C-Trace cukup sederhana. Pertama, pemilik brand membuat alur kerja di dalam sistem The C-TRACE workflow is straightforward. First, the brand owner creates a workflow within the GoValid system. This workflow defines the relevant production stages, such as processing, quality control, packaging, and shipping.

The brand owner also assigns responsible individuals for each stage. These designated users are the ones who enter data into the system.

Once the workflow is finalised, the system generates a QR code containing the product timeline. This QR code can be printed and attached directly to the product packaging.

When consumers scan the QR code using their smartphones, the system displays the product timeline chronologically. Consumers can see when the product was processed, which stages it passed through, and any additional supporting information provided by the brand.

Beyond information display, C-TRACE also offers comprehensive analytics to help businesses understand supply chain performance and consumer engagement, including:

• Production batch statistics
• Number of timeline scans per batch
• Geographic distribution of scan locations

These insights are valuable for understanding consumer behaviour and improving distribution and marketing strategies.

Examples of C-TRACE Use for SME Products

C-TRACE dapat digunakan oleh berbagai jenis UMKM untuk membangun ketertelusuran produk dari sumber hingga ke konsumen. Misalnya, UMKM yang memproduksi makanan, obat herbal, kosmetik atau proC-TRACE can be used by various types of SMEs to build product traceability from source to consumer—for example, food producers, herbal medicine manufacturers, cosmetic brands, or handicraft businesses.

Each product is grouped into specific batches, and every stage is recorded by the responsible party, complete with timestamps and supporting information. This approach not only provides SMEs with well-organised internal records but also generates traceability evidence that can be shared with business partners, buyers, or consumers.

For example, if you are a local coffee producer aiming to demonstrate quality and transparency, C-TRACE can present the coffee bean journey as follows:

• Coffee cherry selection
• Sorting process
• Fermentation
• Washing
• Drying
• Hulling
• Quality evaluation

When consumers scan the QR code, they are not just buying coffee—they are learning the story and process behind every bean. This becomes a strong value proposition that is difficult to replicate without a traceability system.

Benefits of C-TRACE for SMEs and Consumers

C-TRACE by GoValid provides tangible benefits for both businesses and consumers. For SMEs, it enables systematic documentation of every production stage, from manufacturing to delivery. All data is securely stored in a digital archive that can be accessed at any time.

This transparency enhances product value by providing verified authenticity and clear product history. It also strengthens brand credibility and professionalism, especially in increasingly competitive markets.

For consumers, C-TRACE offers peace of mind by allowing them to independently verify a product’s authenticity and journey—before or after purchase.

It Is Time to Elevate Your Products with QR C-TRACE by GoValid

As consumers demand greater transparency, products that can demonstrate their origin and production process gain a clear advantage. QR C-TRACE by GoValid helps you build that trust through a structured, sequential, and verifiable traceability system.

Your product does not just tell a story—it proves it.

Forgery remains a major challenge in the art world. Paintings can be copied, artists’ signatures forged, and certificates of authenticity falsified. These practices not only harm collectors, but can also damage an artist’s reputation.
QR Timeline by GoValid offers a powerful solution to close this gap—a digital, QR-code-based certificate of authenticity designed to protect the value and integrity of artworks. Let us explore how this technology works.

The Limitations of Conventional Art Authentication

Traditionally, the authenticity of artworks has been safeguarded through manual methods, such as the artist’s signature on the artwork itself or a printed certificate of authenticity issued by the artist or gallery.

Unfortunately, these methods have clear limitations. Signatures can be imitated, while paper certificates can be forged, lost, or damaged if not stored properly. Moreover, such certificates are static: they do not record the artwork’s journey over time, including ownership history, exhibitions, auctions, or restorations.

Another option is expert appraisal. While valuable, expert assessments are costly and remain subjective—opinions may differ between experts, creating uncertainty.

These challenges highlight the need for a more modern, transparent, and continuously verifiable authentication solution—such as QR Timeline.

What Is QR Timeline?

GoValid QR Timeline is a digital tracking technology that combines QR codes with a chronologically structured record system. Unlike conventional QR codes that link to static text or web pages, QR Timeline functions like a living logbook that continuously records events related to a single item.

In the context of artworks, QR Timeline acts as a digital certificate of authenticity, storing the complete life history of a piece—such as previous collectors, exhibitions, auctions, or restorations. Anyone who scans the QR code can view this verified record.

How QR Timeline Ensures the Authenticity of Your ArtworkThe following features make QR Timeline a robust solution for art authentication:

1. Instant and Secure Authenticity Verification

Each artwork is assigned a unique QR code, which can be placed on the back of the canvas, on a gallery label, or on a physical certificate. When scanned, the GoValid system verifies the authenticity of the code.

For sensitive information, access can be protected with a password, ensuring that only authorised parties can view specific details.

2. High-Level, Legally Robust Security

QR Timeline does not rely on simple static QR codes that can be easily duplicated. For maximum protection, artworks can use Enterprise-level security.

At this level, data is protected using 256-bit encryption and digital signatures, creating a non-repudiation system in which each historical record is permanently locked and cannot be altered or denied.

This provides not only digital security, but also legal-grade proof of authenticity, ensuring that artworks are protected both digitally and in real-world legal contexts.

3. Customisable Access Control

QR Timeline allows flexible access control. For example:

• The public may view only the artwork title and images
• Potential buyers may view exhibition history
• Owners may access pricing history, insurance documents, and technical details

This approach balances transparency with privacy.

4. Threat Detection and Monitoring

Enterprise-level security includes real-time threat assessment. Every scan is monitored using GPS location, IP address, and device type, enabling early detection of suspicious activity.

For example, if an artwork is displayed in a gallery in Jakarta but its QR code is scanned abroad, the system will flag this as a potential threat.

5. A Fully Verified “Life History” of the Artwork

QR Timeline records the complete journey of an artwork, including:

• Title and description
• Dimensions and technical details
• Artistic inspiration and context
• Dates and timestamps of key events
• Exhibition or storage locations
• Supporting photos and documents, from early sketches to post-restoration condition

Together, these records form a strong, accountable digital provenance.

Key Benefits for Artists and Collectors

For artists, QR Timeline protects reputation and originality. Each artwork gains a clear digital identity, making it far more resistant to forgery, misrepresentation, or unauthorised duplication.

For collectors, QR Timeline provides confidence and security in investment. Buyers receive verifiable proof that the artwork is genuine, which also strengthens its long-term investment value.

It Is Time to Digitise Your Artwork’s Certificate of Authenticity

In an era of widespread forgery and unauthorised reproduction, GoValid QR Timeline offers a transparent and verifiable solution to protect both the authenticity and value of artworks.

By adopting digital certification today, you are not only protecting your work now—you are safeguarding its reputation and value for the future.

IThe cosmetics and skincare industry today faces multiple challenges, including overclaiming, the use of hazardous chemicals, counterfeiting, and illegal cosmetic products. As a result, consumers have become far more selective when choosing products. So how can brands prove that their products are safe and truly match the claims printed on their packaging? QR Timeline by GoValid provides the answer.

QR Timeline is a QR-code-based system used to record and display a product’s history in chronological order. This article explains how QR Timeline helps ensure the authenticity and safety of makeup and skincare products.

Challenges Facing the Indonesian Cosmetics Industry

Indonesia’s cosmetics industry is growing rapidly. Demand is high, and many local brands continue to emerge. However, behind this growth lie several serious risks that both brands and consumers must be aware of.

One of the biggest issues is overclaiming and the use of hazardous ingredients such as mercury. Many products claim to be safe or to contain high concentrations of active ingredients, yet these claims can only be verified through laboratory testing. Unfortunately, consumers cannot realistically test every product before purchasing it.

Cosmetic products are also highly vulnerable to counterfeiting. Counterfeiters can easily replicate packaging, making it difficult for consumers to distinguish genuine products from fake ones. If counterfeit products cause adverse effects, the original brand still risks losing consumer trust—even if it was not directly involved.

For consumers, the consequences are even more serious. Cosmetic products are applied directly to the skin. When products are fake or contain harmful chemicals, the risks extend beyond disappointment to real health and skin problems.

What Is QR Timeline?

QR codes are no longer unfamiliar. Today, they are used everywhere—from digital payments and restaurant menus to product information.

However, QR Timeline by GoValid takes a different approach. It functions like a social media timeline, allowing product owners to continuously add product-related data that is automatically updated by the system.

When consumers scan the QR code on cosmetic packaging, they can view the full product history—from raw materials and production processes to distribution stages and supporting documents such as laboratory test results and BPOM (Indonesia’s National Agency of Drug and Food Control) certificates.

Key Features of GoValid QR Timeline for the Cosmetics Industry

1. Secure Authenticity Verification

Each QR Timeline has a unique code linked directly to a verification system. When scanned, the system confirms that the QR code is genuine, giving consumers confidence that the product is original.

2. Batch-Specific QR Codes

GoValid supports QR codes generated per production batch. This strengthens product security and authenticity management. Once a batch is sold out, its QR code can be deactivated, reducing the risk of QR cloning and misuse by counterfeiters.

3. Transparent Product History

QR Timeline records each critical stage sequentially—from raw material sourcing and production to packaging. This is particularly valuable for transparency. For example, a product claiming to contain organic petal extract can include harvest photos or laboratory analysis certificates in PDF format. Consumers can see tangible proof that claims are valid and not exaggerated.

4. Timestamps and Location Tagging

Every data entry automatically includes a date and time stamp, and locations can be marked on a map. This shows when and where raw materials were processed.

This feature also helps prevent unauthorised distribution, as the product journey can be traced from factory to distributor to retail outlet.

5. Supporting Document Uploads

Brands can attach important documents in one place, such as raw material certificates, laboratory test results, halal certification, and BPOM approval documents.

6. Counterfeit Detection

Every QR scan is automatically recorded in the GoValid system, including scan time and location. This data helps brands monitor product circulation and detect suspicious activity early.

For example, if a single QR code is scanned thousands of times across different locations while sales volumes remain low, this may indicate that the code has been cloned by counterfeiters.

7. Password Protection

Brands can enable password protection so that only authorised users can access information displayed through the scanned QR code.

8. Access Control

Not all information needs to be publicly visible. QR Timeline allows brands to control who can view specific data. For instance, consumers may access basic information such as product name, lab test results, and halal certification, while sensitive documents remain accessible only to internal teams. This prevents misuse of critical documents.

Benefits for Cosmetic Brands and Consumers

Using QR Timeline by GoValid offers advantages for both brands and consumers. For cosmetic brands, QR Timeline helps build trust. With structured and verified records, brands can demonstrate that raw materials and ingredient levels truly match product claims. This also accelerates complaint handling and reduces the risk of full product recalls when issues affect only a specific batch.

Transparency also strengthens brand image as a responsible producer that prioritises consumer safety. From a brand protection perspective, QR Timeline helps minimise counterfeiting risks through systematic authenticity checks.

For consumers, QR Timeline provides reassurance. They can verify product authenticity simply by scanning a QR code and protect themselves from overclaimed products by reviewing verifiable information about raw materials and production processes.

Build Consumer Trust in Cosmetics and Skincare with QR Timeline by GoValid

As consumer awareness of safety and authenticity continues to rise, transparency through QR Timeline is becoming essential. With a secure, verified, and easily accessible record-keeping system, you can prove that your products are original, safe, halal, legal, and aligned with their claims.

QR Timeline by GoValid does not just tell your product’s story—it proves it.

Indonesia is the world’s largest producer of palm oil. However, the palm oil industry is facing serious challenges related to deforestation issues. As a result, producers are increasingly required to provide evidence that their products are not linked to forest clearance. C-TRACE by GoValid is designed to simplify and strengthen the provision of such evidence.

C-TRACE (Community Traceability) is a community-based traceability system that tracks product history, location, and movement throughout the supply chain. Through this system, producers can demonstrate that their palm oil products comply with anti-deforestation regulations and meet international market requirements.

Anti-Deforestation Challenges in the Palm Oil Sector

On 16 May 2023, the European Union adopted the European Union Deforestation Regulation (EUDR). Although its implementation has been delayed, the regulation poses a significant risk to Indonesian palm oil exports.

The EUDR aims to ensure that commodities entering the EU market—such as cocoa, coffee, and palm oil—originate from legal and deforestation-free sources.

One of the most critical provisions of the EUDR is the requirement that products must not originate from land that has undergone deforestation after 31 December 2020. This means businesses must be able to provide verifiable evidence, including photographs and precise geographic coordinates of production land.Pada 16 Mei 2023, Uni Eropa mengesahkan European Union Deforestation Regulation (EUDR). Meskipun penerapannya masih ditunda, tapi ini bisa mengancam ekspor sawit Indonesia.

How C-TRACE GoValid Ensures Compliance with Anti-Deforestation Requirements

C-TRACE (Community Traceability) by GoValid is designed to record and trace product journeys sequentially, from source to consumer. The system is community-based, meaning that every stakeholder involved—farmers, producers, cooperatives, and distributors—plays an active role in entering data related to their respective stages of work.

The workflow is straightforward. First, users generate a QR code through the GoValid dashboard by defining the workflow and assigning responsible parties for each stage. The system then generates a QR code that can be printed and attached to palm oil packaging.

Each workflow stage is completed by the designated party, who records data including descriptions, photographs, location coordinates, and timestamps. The following features explain how C-TRACE ensures anti-deforestation compliance through this structured data capture:

1. Sequential Workflows That Cannot Be Skipped

C-TRACE enforces a strict sequential workflow. Each stage must be completed and validated before data entry can proceed to the next stage. Every record is time-stamped and linked to the responsible actor, ensuring a transparent, structured, and verifiable supply chain.

2. Precise Land Location Identification

Land location is a core requirement under the EUDR. C-TRACE uses geotagging to securely capture precise farm coordinates. These coordinates cannot be altered or manipulated, ensuring data integrity and providing strong evidence that palm oil production does not originate from deforested areas.

3. Verifiable Photo Documentation

In addition to location data, C-TRACE supports photo documentation as visual evidence of land conditions and production activities. This feature is crucial for anti-deforestation compliance, as it provides on-the-ground verification that production activities take place in appropriate areas, outside protected forests, and in line with reported practices.

4. End-to-End Data Connectivity

All data within C-TRACE is interconnected, from plantation and collection to processing and distribution. This end-to-end data linkage enables efficient traceability during audits or verification requests from international buyers and regulators.

Benefits for Producers and Plantation Owners

For producers and plantation owners, C-TRACE GoValid is more than a record-keeping tool. It is a system that strengthens business positioning amid increasingly stringent market demands. By using C-TRACE, producers can demonstrate compliance with anti-deforestation regulations, enhancing their reputation as responsible and credible suppliers.

Additionally, C-TRACE helps reduce operational risk. Well-organised and consistent records minimise the likelihood of disputes or export rejections. Over time, the data captured within the GoValid system can also support internal evaluation and strategic planning for future production activities.

Digitising the Palm Oil Supply Chain with C-TRACE GoValid

Global demands for transparency and sustainability will continue to intensify. Relying on manual records or fragmented documentation is no longer sufficient. By adopting C-TRACE GoValid, palm oil producers can begin digitising their supply chains in a structured, accurate, and verifiable manner.

This step is not only about regulatory compliance—it is about ensuring that Indonesian palm oil remains competitive, credible, and trusted in global markets.

Traceability has become a key requirement for entering international coffee markets. Buyers in developed countries increasingly demand guarantees of quality, transparency, and proof that coffee is produced responsibly. The challenge is that many coffee farmers struggle to document and demonstrate this in a structured way.
C-TRACE GoValid’s digital traceability system is designed to address this gap.

Through a community-based traceability approach, farmers can accurately and systematically demonstrate the origin and journey of their coffee. For international buyers, the process is simple: they scan a QR code, and all relevant information appears instantly on their mobile screen. Let us explore how C-TRACE helps Indonesian coffee farmers access global markets through a robust and reliable traceability system.

Why Traceability Matters in the Global Coffee Trade

Traceability has now become a mandatory operational standard in global coffee trade. For example, the European Union has introduced the European Union Deforestation Regulation (EUDR), which requires coffee products entering the EU market to prove that they are not sourced from land deforested after December 2020.

Beyond regulation, modern coffee consumers are also becoming more discerning. They want to know where their coffee comes from and how it was harvested, processed, and packaged. Quality assurance is equally important, especially given the prevalence of lower-grade coffee being mixed and sold as premium products.

The Role of C-TRACE in Supporting Coffee Farmers

C-TRACE is GoValid’s Community Traceability system, designed to track product journeys from source to consumer. In the context of coffee, C-TRACE records the entire value chain of coffee beans in a sequential and verifiable manner, from harvest to shipment.

What sets C-TRACE apart is its multi-stakeholder approach, involving farmers, processing operators, roasteries, and distribution partners.

Each stage must be recorded in sequence and cannot be skipped. This core feature ensures transparency and builds consumer trust in product quality. Every step is also supported by photographic evidence to verify its authenticity.

C-TRACE Workflow for Coffee Farmers

Below is an overview of how C-TRACE is used by coffee farmers and their supporting communities:

1. Batch Grouping
   Coffee is grouped into specific batches to ensure that processes and quality can be traced precisely without mixing with other batches.
2. Harvest Recording
   Farmers record basic harvest information in C-TRACE, including harvest date, volume or weight of coffee cherries, and GPS location of the farm.
3. Cherry Sorting
   Quality controllers record cherry selection results and the quality standards applied.
4. Pulping
   Selected cherries are processed to remove the outer skin. Operators record the pulping method, date and time, processed volume, and other key details.
5. Fermentation
   Fermentation officers record the volume of coffee fermented and the duration of fermentation.
6. Washing
   After fermentation, beans are washed. Operators record washing time, method, and bean condition after washing.
7. Drying
   Drying methods (sun-drying or mechanical drying), drying duration, and estimated final moisture content are recorded.
8. Milling
   Mill operators record the milling date and final output volume.
9. Quality Inspection
   Testers record cupping results, quality scores, and detailed flavour and aroma notes.
10. Packaging
    Operators record packaging type, weight per package, and packaging date.
11. Storage & Shipment
    Warehouse managers record storage location, shipment date, and shipment destination.

How Consumers Access Traceability via QR Code

For international consumers, the process is straightforward. By scanning the QR code on the coffee packaging, they gain access not only to product information, but to the full story behind the coffee.

They can view the number of farmers contributing to a batch, individual farmer names and harvest volumes, interactive maps showing farm locations, and photos from each pre-batch stage.

This transparency reassures consumers that the coffee they purchase comes from real, traceable sources—significantly strengthening trust in the product.

Economic Benefits for Coffee Farmers

By shifting from manual record-keeping to a digital system like C-TRACE GoValid, farmers move from being passive actors in the supply chain to empowered business partners. Key benefits include:

• Broader market access: Farmers can sell to importers that require traceability compliance.
• Higher selling prices: International specialty coffee markets are willing to pay premiums for products with verified origin data.
• Reduced export rejection risk: Early and complete traceability data helps prevent export failures.
• Protection from middleman manipulation: Time-stamped digital records provide strong evidence of actual production volumes, reducing risks of price or weight manipulation.
• Direct trade opportunities: Traceability enables direct trade between international roasteries and farmer cooperatives, allowing margins to flow back to farmers rather than intermediaries.
• Efficiency and long-term evaluation: Digital records allow farmers to assess performance year-to-year, identify effective practices, and continuously improve quality.

Ready to Reach Global Markets with C-TRACE GoValid?

Entering global markets is not only about producing high-quality coffee—it is about proving it. Traceability serves as a critical bridge between local farmers and international buyers.

Through C-TRACE GoValid, coffee farmers can build transparent, credible, and market-ready track records. The system enables farmers not just to sell coffee, but to sell trust. For those seeking to upgrade their position and reach global markets, C-TRACE offers a strategic starting point for that journey.