
IThe cosmetics and skincare industry today faces multiple challenges, including overclaiming, the use of hazardous chemicals, counterfeiting, and illegal cosmetic products. As a result, consumers have become far more selective when choosing products. So how can brands prove that their products are safe and truly match the claims printed on their packaging? QR Timeline by GoValid provides the answer.
QR Timeline is a QR-code-based system used to record and display a product’s history in chronological order. This article explains how QR Timeline helps ensure the authenticity and safety of makeup and skincare products.
Challenges Facing the Indonesian Cosmetics Industry
Indonesia’s cosmetics industry is growing rapidly. Demand is high, and many local brands continue to emerge. However, behind this growth lie several serious risks that both brands and consumers must be aware of.
One of the biggest issues is overclaiming and the use of hazardous ingredients such as mercury. Many products claim to be safe or to contain high concentrations of active ingredients, yet these claims can only be verified through laboratory testing. Unfortunately, consumers cannot realistically test every product before purchasing it.
Cosmetic products are also highly vulnerable to counterfeiting. Counterfeiters can easily replicate packaging, making it difficult for consumers to distinguish genuine products from fake ones. If counterfeit products cause adverse effects, the original brand still risks losing consumer trust—even if it was not directly involved.
For consumers, the consequences are even more serious. Cosmetic products are applied directly to the skin. When products are fake or contain harmful chemicals, the risks extend beyond disappointment to real health and skin problems.
What Is QR Timeline?
QR codes are no longer unfamiliar. Today, they are used everywhere—from digital payments and restaurant menus to product information.
However, QR Timeline by GoValid takes a different approach. It functions like a social media timeline, allowing product owners to continuously add product-related data that is automatically updated by the system.
When consumers scan the QR code on cosmetic packaging, they can view the full product history—from raw materials and production processes to distribution stages and supporting documents such as laboratory test results and BPOM (Indonesia’s National Agency of Drug and Food Control) certificates.
Key Features of GoValid QR Timeline for the Cosmetics Industry
1. Secure Authenticity Verification
Each QR Timeline has a unique code linked directly to a verification system. When scanned, the system confirms that the QR code is genuine, giving consumers confidence that the product is original.
2. Batch-Specific QR Codes
GoValid supports QR codes generated per production batch. This strengthens product security and authenticity management. Once a batch is sold out, its QR code can be deactivated, reducing the risk of QR cloning and misuse by counterfeiters.
3. Transparent Product History
QR Timeline records each critical stage sequentially—from raw material sourcing and production to packaging. This is particularly valuable for transparency. For example, a product claiming to contain organic petal extract can include harvest photos or laboratory analysis certificates in PDF format. Consumers can see tangible proof that claims are valid and not exaggerated.
4. Timestamps and Location Tagging
Every data entry automatically includes a date and time stamp, and locations can be marked on a map. This shows when and where raw materials were processed.
This feature also helps prevent unauthorised distribution, as the product journey can be traced from factory to distributor to retail outlet.
5. Supporting Document Uploads
Brands can attach important documents in one place, such as raw material certificates, laboratory test results, halal certification, and BPOM approval documents.
6. Counterfeit Detection
Every QR scan is automatically recorded in the GoValid system, including scan time and location. This data helps brands monitor product circulation and detect suspicious activity early.
For example, if a single QR code is scanned thousands of times across different locations while sales volumes remain low, this may indicate that the code has been cloned by counterfeiters.
7. Password Protection
Brands can enable password protection so that only authorised users can access information displayed through the scanned QR code.
8. Access Control
Not all information needs to be publicly visible. QR Timeline allows brands to control who can view specific data. For instance, consumers may access basic information such as product name, lab test results, and halal certification, while sensitive documents remain accessible only to internal teams. This prevents misuse of critical documents.
Benefits for Cosmetic Brands and Consumers
Using QR Timeline by GoValid offers advantages for both brands and consumers. For cosmetic brands, QR Timeline helps build trust. With structured and verified records, brands can demonstrate that raw materials and ingredient levels truly match product claims. This also accelerates complaint handling and reduces the risk of full product recalls when issues affect only a specific batch.
Transparency also strengthens brand image as a responsible producer that prioritises consumer safety. From a brand protection perspective, QR Timeline helps minimise counterfeiting risks through systematic authenticity checks.
For consumers, QR Timeline provides reassurance. They can verify product authenticity simply by scanning a QR code and protect themselves from overclaimed products by reviewing verifiable information about raw materials and production processes.
Build Consumer Trust in Cosmetics and Skincare with QR Timeline by GoValid
As consumer awareness of safety and authenticity continues to rise, transparency through QR Timeline is becoming essential. With a secure, verified, and easily accessible record-keeping system, you can prove that your products are original, safe, halal, legal, and aligned with their claims.
QR Timeline by GoValid does not just tell your product’s story—it proves it.









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