Today, consumers are becoming increasingly selective when purchasing products. They look for organic, sustainable, or ethically produced goods. However, verbal claims alone are no longer sufficient to convince them. Consumers want tangible proof—such as photos or GPS coordinates showing where a product was harvested or produced. To address this growing demand for transparency, C-TRACE by GoValid offers a practical solution.
C-TRACE is a product history recording system that enables brands to document and display the full journey of their products transparently. From the consumer’s perspective, this allows them to see production processes, farm GPS coordinates, and even product certifications. Let us explore what C-TRACE GoValid is and why it is valuable for brands.
What Is C-TRACE in GoValid?
C-TRACE (Community Traceability) is a QR-code-based, community-driven product traceability system. Rather than relying on a single company, data recording involves all parties participating in the production process.
The system documents product journeys step by step—from harvesting and production to quality control and final delivery. Data at each stage is entered by the responsible actors. For example, farmers record harvest data, while factory supervisors document processing activities.
Each stage is reinforced with supporting evidence such as photos, GPS locations, and timestamps, ensuring that the data is authentic and tamper-resistant. Once all information is recorded, the system generates a unique QR code. When consumers scan it, they can view the complete story behind the product.
In simple terms, C-TRACE transforms a product’s story into verifiable digital evidence.
How C-TRACE GoValid Works
Cara kerja C-Trace cukup sederhana. Pertama, pemilik brand membuat alur kerja di dalam sistem The C-TRACE workflow is straightforward. First, the brand owner creates a workflow within the GoValid system. This workflow defines the relevant production stages, such as processing, quality control, packaging, and shipping.
The brand owner also assigns responsible individuals for each stage. These designated users are the ones who enter data into the system.
Once the workflow is finalised, the system generates a QR code containing the product timeline. This QR code can be printed and attached directly to the product packaging.
When consumers scan the QR code using their smartphones, the system displays the product timeline chronologically. Consumers can see when the product was processed, which stages it passed through, and any additional supporting information provided by the brand.
Beyond information display, C-TRACE also offers comprehensive analytics to help businesses understand supply chain performance and consumer engagement, including:
- Production batch statistics
- Number of timeline scans per batch
- Geographic distribution of scan locations
These insights are valuable for understanding consumer behaviour and improving distribution and marketing strategies.
Examples of C-TRACE Use for SME Products
C-TRACE dapat digunakan oleh berbagai jenis UMKM untuk membangun ketertelusuran produk dari sumber hingga ke konsumen. Misalnya, UMKM yang memproduksi makanan, obat herbal, kosmetik atau proC-TRACE can be used by various types of SMEs to build product traceability from source to consumer—for example, food producers, herbal medicine manufacturers, cosmetic brands, or handicraft businesses.
Each product is grouped into specific batches, and every stage is recorded by the responsible party, complete with timestamps and supporting information. This approach not only provides SMEs with well-organised internal records but also generates traceability evidence that can be shared with business partners, buyers, or consumers.
For example, if you are a local coffee producer aiming to demonstrate quality and transparency, C-TRACE can present the coffee bean journey as follows:
- Coffee cherry selection
- Sorting process
- Fermentation
- Washing
- Drying
- Hulling
- Quality evaluation
When consumers scan the QR code, they are not just buying coffee—they are learning the story and process behind every bean. This becomes a strong value proposition that is difficult to replicate without a traceability system.
Benefits of C-TRACE for SMEs and Consumers
C-TRACE by GoValid provides tangible benefits for both businesses and consumers. For SMEs, it enables systematic documentation of every production stage, from manufacturing to delivery. All data is securely stored in a digital archive that can be accessed at any time.
This transparency enhances product value by providing verified authenticity and clear product history. It also strengthens brand credibility and professionalism, especially in increasingly competitive markets.
For consumers, C-TRACE offers peace of mind by allowing them to independently verify a product’s authenticity and journey—before or after purchase.
It Is Time to Elevate Your Products with QR C-TRACE by GoValid
As consumers demand greater transparency, products that can demonstrate their origin and production process gain a clear advantage. QR C-TRACE by GoValid helps you build that trust through a structured, sequential, and verifiable traceability system.
Your product does not just tell a story—it proves it.
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